ABSTRACT
The current global situation has brought many changes in the daily coexistence, one of which is related to the isolation of people so as not to be exposed to infection with the Covid-19 virus. Employer branding represents the strategic initiative of a diverse set of marketing activities that an organization develops in order to attract and retain talented employees. Telework is the use of information and communication technologies so that work is performed outside the employer's premises. This should take place through a voluntary agreement between the employee and the employer. The purpose of this paper is to present the role of employer branding in the context of telework as a challenge to contemporaneity. The research results show that this situation triggers a very obvious and significant change in the society, one that we call telework. In order to keep employees motivated the organization must implement telework in a proper way.